I took the long way in. Or around. Depends on the day.
I’ve spent most of my career in brand and creative operations, the work that makes other people’s big ideas actually happen. Strategy that doesn’t fall apart in execution. Systems that give creative people room to move. At the center of all of it, always, is people. The digital stuff is just how information travels. The point is always the person on the other end.
Music came first. Then design found it, and for years they ran together, two sides of the same brain. The best moments were when what I made on the outside matched what I felt on the inside. That alignment. I’ve been chasing it in every room I’ve worked in since. I’ve just learned to speak spreadsheet when I have to.
I’ve known I was neurodivergent since I was a kid. Spent most of my adult life treating it like a footnote. Grit and tenacity would cover it. They mostly did, until they didn’t. The last few years I’ve been slower about it. More curious. Giving myself some room to figure out what it actually means, now that I’m not just trying to outrun it.
I live in San Francisco. I’m figuring out what comes next. I work with AI in ways I actually disclose, which turns out to be unusual enough to be a thing.
Outside all of it: I’m a dad. I have a partner who is genuinely too good for the situation. We hike, travel, stay silly, and generally try to make the whole thing feel like an adventure.
The professional version of all this lives at opscraft. That’s the proof. This is the person.